Built by a software engineer. Built around your business.
Neon Toad Digital builds done-for-you websites for local businesses, from auto repair shops and coffee shops to salons and home service companies. It’s founder-led and based in Fort Wayne, Indiana: one person who understands software and how customers find a business online, working with owners who understand their businesses.
I understand software and systems. You understand your business.
I’m Kyle, a software engineer and the founder of Neon Toad Digital.
I won’t pretend to know your business better than you do. What I know is software, systems, and how a customer gets from a Google search to a call, a booking or a visit.
Neon Toad builds websites for local businesses. So many of them already have the reputation, and their online presence hasn’t caught up: a website from years ago, a Google profile nobody updates, photos of great work sitting on a phone. That’s the gap Neon Toad closes.
Neon Toad is intentionally founder-led. When you work with me, I’m the person learning how your business runs, designing the site, building it and keeping it running the way it should.
We build around the way you work.
Kyle, founder
Software engineering
Production standards: clean code, fast pages, secure hosting.
How customers find you
How a search, your Google profile and your website turn into a customer, and where that breaks.
Design
A website that looks as good as your reputation.
Straight talk
Plain English, one point of contact, and an honest read on what you need.
Direct from start to finish.
One person, start to finish. You talk directly to the person designing and building it, and that doesn’t change after launch.
What you get
Direct communication
You talk to the person designing and building your website. Not an account manager relaying messages.
Clear terms
You’ll know exactly what’s included and what it costs before you sign anything.
What you skip
No Handoffs
The person you talk to is the person doing the work.
No Unnecessary complexity
No 40-page proposals. No features you’ll never use.
No Mysterious hosting setup
You’ll know where your site lives and exactly what you’re paying for.
No Disappearing after launch
Same person, same inbox, long after the site goes live.
Built in Fort Wayne. For local businesses.
41.0793° N85.1394° W
Neon Toad Digital is based in Fort Wayne, Indiana, and works with local businesses across Northeast Indiana. Most of the work happens online, so a business elsewhere in Indiana isn’t ruled out.
In the area? I’ll come to you. Anywhere else, a call works just as well.
Let’s look at your business.
Tell me how things run today. I’ll tell you honestly what I’d change first.