Salons, barbershops, spas and studios win new clients on their work, their prices and how easy it is to book. Your website should make all three obvious.
Most of it happens before they ever call or walk in.
10 PM, on the couch
A new client compares three salons.
Your best work is on Instagram, not your website, so they book the one whose work they could see.
Before booking
They want to know roughly what a cut and color costs.
Your site says “call for pricing.” It’s late, so they book somewhere that lists a starting price.
Any day
A client wants someone who specializes in curly hair.
Your website doesn’t say who’s on the team or what each person does best.
Wedding season
A bride looks for a salon for her whole party.
Nothing on your site mentions bridal, so she never asks.
A concept site for a hair salon, written and designed the way I’d approach yours. Scroll through it to see the whole homepage.
ConceptSablerow Salon is a fictional business. Its name, phone number, prices, reviews and details are made up to show the design, and the photos are licensed stock photography.
Built around your work, your team and your prices, with booking one tap away and the details a new client wants before they commit. You send what you have; I handle the strategy, copy, design, build and hosting, and you review and approve.
A complete website, done for you and looked after: strategy, copy, design, build, launch, hosting and care.
$2,500setup+ $197/month Neon Core
No setup fee: $497/month for 12 months, then $197/month. 12-month minimum.
Yes. Keep Vagaro, GlossGenius, Square, Booksy or whatever you use. The website’s book buttons go straight to it, or to a specific stylist’s calendar if your app supports that.
That’s your call. Some new clients want a rough idea before they book, and “from” prices give them one. If your work is too custom for that, the site can explain how consultations work instead.
Yes. Each person can have a short profile with their specialties, photos of their work and a book button, so clients find the right chair the first time.
Thirty minutes, in person or on a call. You’ll get an honest read on your website and your Google profile.
