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What a website from Neon Toad costs.

Neon Foundation, the website, is $2,500 setup plus $197/month, all done for you: strategy, copy, design, build, launch, hosting and ongoing care.

  • You don’t do the work

    No writing, no design decisions from scratch, no wrestling a website builder at night. I do it; you review and approve.

  • It works when you can’t answer

    Customers can call, get directions, order, book or send a request from their phone, any hour, while you’re busy running the business.

  • It doesn’t go stale

    Hosting, security, monitoring and monthly updates are handled. A year from now, you message the same person and it gets done.

Neon Foundation

Look as good online as your reviews say you are, and make it easy to call, book, order or get in touch.

$2,500setup+ $197/month Neon Core

No setup fee: $497/month for 12 months, then $197/month. 12-month minimum.

  • A plan for the site, built around how your customers choose you
  • Every page written for you; you review and approve
  • A custom design that looks like your business, not a template
  • Up to 5 pages, including the services people actually search for
  • Customers can call, get directions, order, book or send a request in a couple of taps on their phone
  • A request form that asks for what you need, delivered straight to your inbox
  • Set up to be found: SEO foundations, Google Search Console and analytics
  • Your Google Business Profile set up, and your listings matching on Google, Apple Maps, Bing, Facebook and Yelp
  • A review kit: your Google review link, a QR card and counter sign, and a message to send past customers
  • Launch handled, with two revision rounds and a 30-day launch warranty
  • Hosting, SSL, security updates and monitoring, taken care of
  • Up to 60 minutes of updates every month, plus holiday and seasonal hours kept current on your site, Google and Facebook
  • Google profile posts, review replies drafted for you, and a monthly report on calls, requests and searches
  • Direct support from the person who built it
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Two ways to pay.

Pay the setup

Half to begin, half before launch.

Your monthly plan starts when your website launches, at the standard monthly price.

No setup fee

A higher monthly price for 12 months, with your monthly plan included.

The first payment is due when the project starts. It’s a 12-month minimum, then the standard monthly price.

Either way, typically live in 7–14 business days.

Neon Core keeps it fast, secure and current.

It’s the monthly plan with Neon Foundation, and it starts when your website launches. You don’t think about hosting or updates; you send a message when something changes, and the same person handles it.

  • Fast, secure cloud hosting, with SSL
  • Monitoring and security maintenance
  • Version history, so a bad change can be rolled back
  • Your forms checked and kept working
  • Up to 60 minutes of content updates every month
  • Holiday and seasonal hours updated on your site, Google and Facebook
  • Google profile posts and review replies drafted for you
  • A monthly report, and a quarterly check-in

Redesigns, new pages and major new features aren’t part of the monthly plans; they’re quoted separately. The full details are in the questions below.

Comparing quotes? Ask these four questions.

Cheaper websites exist, and for some businesses they’re the right call. Before you compare prices, compare what you’re getting.

  • Who writes it?

    I do. Every page, from your answers and your reviews. You review and approve.

  • How many changes do I get each month?

    Up to 60 minutes of updates, plus holiday and seasonal hours kept current on your site, Google and Facebook. Send a message and it gets done.

  • Who owns the domain and the website?

    Your domain is always yours, and the website made for your business becomes yours once it’s paid for. The details are in the questions below.

  • Who do I call when something’s off?

    Me. The person who built it, here in Fort Wayne.

Fair questions. Straight answers.

Questions about getting started, Google or search? See every question.

Cost and payment

How much does a website cost?

Neon Foundation is $2,500 setup plus $197/month for Neon Core, starting when your website launches. Or skip the setup fee: $497/month for 12 months, then $197/month, with a 12-month minimum.

How does paying the setup work?

Half the setup is due to begin and half before launch. Your monthly plan starts when your website launches.

How does the 12-month option work?

There’s no setup fee. Instead, you pay a higher monthly price for the first 12 months, with your monthly plan included: $497/month for Neon Foundation. The first payment is due when the project starts, and it’s a 12-month minimum commitment. After that, you pay the standard $197/month.

What if I need more than five pages?

Additional standard pages are $200 per page.

What does work outside the plan cost?

$125/hour, billed in 30-minute increments, unless we agree on a project price first.

After launch

What does Neon Core include?

Your monthly plan begins when your website launches. Neon Core is the monthly plan with Neon Foundation. It keeps your website fast, secure and current, and covers:

  • Hosting
  • SSL management
  • Deployment management
  • Technical monitoring
  • Version history and deployment recovery
  • Routine technical maintenance
  • Reasonable dependency and security maintenance
  • Form functionality oversight
  • Up to 60 minutes of minor content updates per month
  • Holiday, seasonal and weather hours updated on your website, Google Business Profile and Facebook (up to 4 changes a month)
  • Up to 2 Google Business Profile posts per month
  • Your photos added to your Google Business Profile
  • Replies to new reviews drafted for your approval
  • A monthly report: visitors, calls, requests, directions and Google searches
  • A quarterly check-in and listing review

Unused update time doesn’t roll over.

Can I update the website myself?

You don’t need to. Send a message with what changed, and it gets done. Up to 60 minutes of updates a month are included with Neon Core, and holiday and seasonal hours changes don’t count against them.

What isn’t included in the monthly plans?

The monthly plans cover keeping everything running and small updates. These aren’t included:

  • Major redesigns
  • New pages
  • Major new functionality
  • Significant new sections
  • Complex integrations
  • Unlimited edits
  • Ad management
  • Social media management
  • Blog writing
  • Photography and printing

Those are quoted separately or billed at $125/hour.

Ownership and contracts

Who owns the domain?

You do. Your domain should be registered in an account you control whenever practical. If you already own one, it stays yours. I can handle the DNS and technical setup, but Neon Toad doesn’t take ownership of your domain.

Who owns the website?

Once your setup is paid in full, the website made for your business is yours: its design and its content. With the 12-month option, that’s after the 12 monthly payments, or sooner if you pay off the rest early. The reusable tools and code I build every site with stay mine, and your site keeps using them.

Can I cancel?

Yes, once your setup obligations are complete. With the standard option, that means the setup has been paid in full. With the 12-month option, the first 12 monthly payments are a minimum commitment. After that, your monthly plan continues month to month and can be cancelled under the terms of your client agreement.

What if I want to move my site somewhere else?

Once your setup obligations are complete and your account is current, I’ll make your paid-for website files and client-owned assets reasonably available upon request. Migration to another hosting provider, configuration of that provider, or troubleshooting after transfer isn’t included and can be quoted separately.

Start with a conversation. Decide after.

Tell me how things run today. You’ll know exactly what you’d get and what it costs before any work starts.

Talk about your businessSee how it works