Home service companies win the urgent call and the bigger job the same way: by looking local, ready and easy to reach. Your website should do that before they pick up the phone.
Most of it happens when you can’t get to the phone.
9:40 PM, January
The furnace quits.
Your website doesn’t say whether you take emergency calls, so they call the company whose site does.
The morning after a storm
Three companies knock on the same door.
The homeowner looks each one up. Your site shows no local work, so you look like one of the out-of-town crews.
Sunday night
A couple scrolls through kitchens.
Your best project is on your phone, not your website. They book with the company whose work they saw.
Any time
A request comes in that just says “leak.”
No address, no photo, no good time to call. The first visit starts with phone tag.
A concept site for a heating and plumbing company, written and designed the way I’d approach yours. Scroll through it to see the whole homepage.
ConceptWrenfield Heating & Plumbing is a fictional business. Its name, phone number, prices, reviews and details are made up to show the design, and the photos are licensed stock photography.
Built so a homeowner knows in seconds what you do, where you work and how to reach you, with real photos of your work and a request form that collects the address, the details and photos. You send what you have; I handle the strategy, copy, design, build and hosting, and you review and approve.
A complete website, done for you and looked after: strategy, copy, design, build, launch, hosting and care.
$2,500setup+ $197/month Neon Core
No setup fee: $497/month for 12 months, then $197/month. 12-month minimum.
Yes. Keep the software you run the business on. If it has an online booking or request page, the website’s buttons send customers straight to it. If not, requests come to your email with the job, the address and photos.
Yes. Send photos from your phone and I’ll organize them by project or service, with a short line on each. Real local work is what sets you apart from a company that just showed up.
Yes, if you do. I’ll state it plainly on the site and make your Google profile say the same, so nobody has to guess at 9 PM. If you only take emergencies for existing customers, or only in winter, the site says that instead.
Thirty minutes, in person or on a call. You’ll get an honest read on your website and your Google profile.
