Questions about getting a website.

No. I write the first draft of every page from your answers, your reviews and a look at your market. You read it, tell me what’s off, and I fix it.

Your business details, a logo if you have one, and photos of your work, your team or your place of business. A short onboarding form covers the rest. After that, your job is reviewing and approving.

Typically 7–14 business days once I have your onboarding answers, your photos and any required initial payment. Quick answers on your side keep it on the short end.

Yes. I meet in person around Fort Wayne and across Allen, DeKalb, Noble, Whitley, Huntington, Wells and Adams counties. Elsewhere in Indiana, a call works just as well.

Neon Foundation is $2,500 setup plus $197/month for Neon Core, starting when your website launches. Or skip the setup fee: $497/month for 12 months, then $197/month, with a 12-month minimum.

Half the setup is due to begin and half before launch. Your monthly plan starts when your website launches.

There’s no setup fee. Instead, you pay a higher monthly price for the first 12 months, with your monthly plan included: $497/month for Neon Foundation. The first payment is due when the project starts, and it’s a 12-month minimum commitment. After that, you pay the standard $197/month.

Additional standard pages are $200 per page.

$125/hour, billed in 30-minute increments, unless we agree on a project price first.

Your monthly plan begins when your website launches. Neon Core is the monthly plan with Neon Foundation. It keeps your website fast, secure and current, and covers:

• Hosting
• SSL management
• Deployment management
• Technical monitoring
• Version history and deployment recovery
• Routine technical maintenance
• Reasonable dependency and security maintenance
• Form functionality oversight
• Up to 60 minutes of minor content updates per month
• Holiday, seasonal and weather hours updated on your website, Google Business Profile and Facebook (up to 4 changes a month)
• Up to 2 Google Business Profile posts per month
• Your photos added to your Google Business Profile
• Replies to new reviews drafted for your approval
• A monthly report: visitors, calls, requests, directions and Google searches
• A quarterly check-in and listing review

Unused update time doesn’t roll over.

You don’t need to. Send a message with what changed, and it gets done. Up to 60 minutes of updates a month are included with Neon Core, and holiday and seasonal hours changes don’t count against them.

The monthly plans cover keeping everything running and small updates. These aren’t included:

• Major redesigns
• New pages
• Major new functionality
• Significant new sections
• Complex integrations
• Unlimited edits
• Ad management
• Social media management
• Blog writing
• Photography and printing

Those are quoted separately or billed at $125/hour.

You do. Your domain should be registered in an account you control whenever practical. If you already own one, it stays yours. I can handle the DNS and technical setup, but Neon Toad doesn’t take ownership of your domain.

Once your setup is paid in full, the website made for your business is yours: its design and its content. With the 12-month option, that’s after the 12 monthly payments, or sooner if you pay off the rest early. The reusable tools and code I build every site with stay mine, and your site keeps using them.

Yes, once your setup obligations are complete. With the standard option, that means the setup has been paid in full. With the 12-month option, the first 12 monthly payments are a minimum commitment. After that, your monthly plan continues month to month and can be cancelled under the terms of your client agreement.

Once your setup obligations are complete and your account is current, I’ll make your paid-for website files and client-owned assets reasonably available upon request. Migration to another hosting provider, configuration of that provider, or troubleshooting after transfer isn’t included and can be quoted separately.

Every site launches with SEO foundations: page titles and descriptions written for how people around here search, structured data, a sitemap and Google Search Console. Your Google Business Profile and listings are set up too. Ongoing SEO campaigns and ad management aren’t part of the packages.

Yes. It’s included with Neon Foundation: created or claimed, filled out, and your details matched on Apple Maps, Bing, Facebook and Yelp. Neon Core keeps it current after launch with posts, photos, hours changes and review replies drafted for your approval.

No, and be wary of anyone who does. Every site launches with solid SEO foundations, and every request reaches you in a form you can act on. What your business does with the attention is up to you, and that part you already do well.

Yes. Keep your online ordering, your booking app, your shop management or scheduling software, or whatever you run the business on. If it has an online ordering, booking or request page, the website sends customers straight to it, so there’s nothing new for you or your staff to learn.

Yes. If you want something connected or automated, like website requests going straight into the software you already use, tell me what you need. I’ll quote it before any work starts.