Drivers choose a shop on trust. Your website should show the work you do, how you treat people, and the fastest way to get their car in.
Most of it happens before anyone calls.
7:15 AM, on the way to work
The check-engine light comes on.
They search for a shop nearby. Yours doesn’t show your hours or what you work on, so they call one that does.
Lunch break
A new neighbor asks who to trust with their car.
Your name comes up. They look you up and find a listing and not much else.
Saturday morning
Someone wants to drop off on Monday.
There’s no way to send the year, make, model and what’s wrong, so the request waits on a phone call.
Any time
A driver wonders whether you’ll call before doing extra work.
Your website doesn’t say how you work, so they keep shopping.
A concept site for an independent auto repair shop, written and designed the way I’d approach yours. Scroll through it to see the whole homepage.
ConceptBramwell Auto Repair is a fictional business. Its name, phone number, prices, reviews and details are made up to show the design, and the photos are licensed stock photography.
Built so a driver knows in seconds what you fix, how you work and how to get their car in, with a request form that collects the year, make, model and what’s going on. You send what you have; I handle the strategy, copy, design, build and hosting, and you review and approve.
A complete website, done for you and looked after: strategy, copy, design, build, launch, hosting and care.
$2,500setup+ $197/month Neon Core
No setup fee: $497/month for 12 months, then $197/month. 12-month minimum.
Yes. Keep the software you run the shop on. If it has an online appointment or request page, the website’s buttons send customers straight to it. If not, requests come to your email with the vehicle, the problem and how to reach them.
Yes. If you call before any work, show customers the old parts or back your repairs with a warranty, the site says so in plain words, because that’s what people want to know before they hand over their keys. Nothing goes on the site that you don’t actually do.
Yes. Send photos from your phone: the bays, the team, the work. I’ll pick the best and put them where they help. Real photos of your shop do more than stock photos of someone else’s.
Thirty minutes, in person or on a call. You’ll get an honest read on your website and your Google profile.
