Restaurants, coffee shops, bakeries and dessert shops win on the menu, the hours and how easy it is to order. Your website should put all three on the first screen of a phone.
Most of it happens on a phone, from someone deciding right now.
Friday, 5:45 PM
Someone searches for dinner nearby.
Your menu is a photo of the printed one, too small to read on a phone. They pick the place whose menu they can read.
This week
Your new seasonal item is all over your Instagram.
Your website still shows last month’s specials, so people who look you up never see it.
Holiday week
You close early on Christmas Eve.
Google still shows your regular hours, and a family drives to a locked door.
Any weekday
An office manager needs lunch for thirty.
There’s no catering page or request form, so they order from the place that has one.
A concept site for a coffee shop, written and designed the way I’d approach yours. Scroll through it to see the whole homepage.
ConceptQuarterfold Coffee is a fictional business. Its name, phone number, prices, reviews and details are made up to show the design, and the photos are licensed stock photography.
Built so a hungry customer finds what they need in seconds: what you serve, whether you’re open and how to order, with your specials kept current. You send what you have; I handle the strategy, copy, design, build and hosting, and you review and approve.
A complete website, done for you and looked after: strategy, copy, design, build, launch, hosting and care.
$2,500setup+ $197/month Neon Core
No setup fee: $497/month for 12 months, then $197/month. 12-month minimum.
Yes. Keep Toast, Square, Clover or whatever you use. The website’s order buttons send customers straight to your ordering page, so nothing changes behind the counter.
Yes. Send me a photo or a text when something changes, and I’ll update your website and your Google profile. Monthly updates and holiday hours are part of Neon Core.
No. Good phone photos of your best dishes are plenty to start. I’ll pick the strongest ones and put them where they do the most work.
Thirty minutes, in person or on a call. You’ll get an honest read on your website and your Google profile.
